Using powerful storytelling for CTA videos .
Protecting and Informing Hard To Reach Audiences Requires Creativity.
Using cultural competent Spanish, content and actors combined with health data make educational health videos interesting and informative.
English/Spanish testimonials can expand your audience.
Identifying major news developments that dovetail with a client's strategic messaging and generating multimedia content across multiple platforms helps to generate impact.
Educational videos must be clear, approachable and authentic.
This PSA series has reached hundreds of millions of views with huge ROI numbers.
Combining videos, testimonials for conference highlight videos are unbeatable marketing tools to generate attendance and sponsors
Using real victim testimonials with respect and empathy can help other potential victims .
Interviewing real client videos are incredibly powerful marketing tools.
Allowing Space for interviewees to speak with passion and honesty can drive engagement.
Best Spanish language PSAs, Spots and other Multimedia content is more powerful and effective created culturally competently not merely translated
Armando Trull is a 5 time Emmy and 1 time Telly awarded bilingual multicultural multimedia content producer/director/scriptwriter with decades of national and international experience. Armando’s clients include nonprofits, government agencies, creative/PR agencies, and production houses/studios. His work, both as a producer and journalist, has been seen and heard by millions. This includes prestigious platforms such as NPR, WUSA9, Telemundo, Univision, El Tiempo Latino/Washington Post, Huffpost, as well as hundreds of local radio and TV stations across the US.
Armando has scripted, directed and produced hundreds of English and Spanish radio and TV spots, PSAs, podcasts and short films for clients such as the National Council on Aging, PenFed, Montgomery County, AETNA, Centrum, the CDC and the CIA. Armando’s national and international journalistic experience reporting from major events makes him an excellent choice as an advance/location scout, field producer and show runner for larger productions.
Generosity Saves Lives- Fundraising 60: (ENG)
https://www.youtube.com/watch?v=cJxV7VXzTg8&list=PLBQ3IVLssSRmqOPAe_opjJODn3Q8_p0UA
Online Scams Targeting Older Adults- (ENG)
https://www.youtube.com/watch?v=SV8cgMWgt7g
6 Steps to Prevent Falls-Animation (ENG)
https://www.youtube.com/watch?v=UzlgYS9S82I&list=PLBQ3IVLssSRmkiTWzYVM-xCYDv6S-5uYV
6 Steps to Prevent Falls-Animation (SPANISH)
https://www.youtube.com/watch?v=Tdpq9IaBw-U&list=PLBQ3IVLssSRlzpN2xNldS7He5ymfk9jDv&index=2
PSA-Boost Your Budget-Benefits Checkup 30: (ENG)
https://www.youtube.com/watch?v=9z1lnXbEvaE
PSA-Boost Your Budget-Benefits Checkup 30: (SPANISH)
https://www.youtube.com/watch?v=oDFOJtQcWgk&list=PLBQ3IVLssSRmK9tl-7JRTpm51AeryQ2D-&index=5
PSA-SNAP Benefits for Older Adults 15: (ENG)
https://www.youtube.com/watch?v=Em-gqM1dOlE&list=PLBQ3IVLssSRmK9tl-7JRTpm51AeryQ2D-&index=1
PSA- SNAP Benefits for Older Adults 15: (SPANISH)
https://www.youtube.com/watch?v=kigOOmZ4SIo&list=PLBQ3IVLssSRmK9tl-7JRTpm51AeryQ2D-&index=2
PenFed - Lower Loan Rates-(SPANISH)
https://www.ispot.tv/ad/wBiM/penfed-reducir-los-prstamos-spanish
PenFed- Lower Auto Loans- (SPANISH)
https://www.ispot.tv/ad/wgpB/penfed-prstamos-de-autos-spanish
PenFed-Fighting Spirit (SPANISH)
https://www.ispot.tv/ad/wiui/penfed-espiritu-luchador-spanish
PenFed-Great Visa Card (SPANISH)
https://www.ispot.tv/ad/wgVW/penfed-power-cash-rewards-visa-una-gran-tarjeta-spanish
State of Maryland Naloxone Animated Training Video (SPANISH)
https://www.youtube.com/watch?v=uKe8tikUMpA
AETNA and NCOA on Medicare Open Enrollment (ENGLISH)
NCOA Age plus Action Virtual Conference Wrap Up Closing Video (ENG)
https://www.youtube.com/watch?v=3wMRS84ObfM&list=PLBQ3IVLssSRke8hLh4Rm_ZfCb0DLCzhiV&index=24
“Armando is a master storyteller. With decades of experience in the news industry, he knows how to structure a message clearly, concisely, and with great emotion. He also never misses a deadline. Armando is a pro you can depend on to deliver high-quality content.”
Jean Van Ryzin
NCOA
“Our recent radio and TV Public Service Announcements created, written, and produced by Armando Trull have become a multi-year national success and one of our best PSA campaigns ever. His productions have generated $3.3million in Nielsen ad values with combined Nielsen audiences of +250million.
Armando's creativity motivates viewers and listeners so
thoughtfully that, in our case, stations have aired his work 45,600 time for this one PSA campaign alone."
Jack Trammell
VNR1
"Having worked with Armando Trull for a number of years, we consider him a trusted partner, and often have looked to him to deliver high quality scriptwriting and copy work. Armando has the ability to distill messaging to concise, punchy narratives and has been an enormous asset for us in helping create video concepts that keep viewers engaged and attentive with a variety of subjects."
Shane Collela
PictureLock Films
"Armando is amazing to work with. He’s an expert storyteller that will get your message across in a way that is both succinct and compelling. If you’re looking for someone who will be passionate and devoted to your project, Armando is your guy."
Jesse Strauss
ForwardFrame Media
You are incredible!! You have the master's touch in creating the video on our little parish and the ministry we have built up in service to the world.
Thank you so much for sharing your talent. I know this video will dramatically impact our parish community and encourage even more efforts to care for the poor and the environment.
I am privileged to have you tell our story.
and I hope you continue to tell the great stories of people trying bring hope and healing to the world.
Fr. John
Immaculate Conception Catholic Church
Hampton, Virginia
"Armando is a pleasure to work with. He goes above and beyond on projects making sure his clients are always happy with the final product. Armando is easygoing and a delight to collaborate with on projects. He is always the first person I go to when I need any sort of Spanish translations or we are in need of someone to direct Spanish speaking VO talent."
Abby Sussman
Three Seas/Clean Cuts
"Armando Trull is our go to source for our clients requiring Spanish scripting and translating. Accurate communication is critical, and Armando is a person we can trust to convey our clients messaging to different audiences within the Hispanic community."
Armando Almanza
Ventana Production, Inc.
"Armando is a top-notch Producer, dedicated to serving his clients with excellence and care. He's communicative, flexible, and above-all committed to the work at-hand. He's a fantastic value add to any project and a joy to work with!"
Lauren Schild
Three Seas/Clean Cuts
"I have worked on several campaigns with Armando Trull over the years and have seen him take an idea from inception to final -cut with a creative flair that engages audiences, and clarity of message that always hits home. His well-rounded media knowledge, extensive accomplishments and experience in the field, and overall professional approach to his work make him a trusted partner and an asset to any production."
Jennifer Marcano
PictureLock Films
Armando MultiMedia helped us envision a video series to share the news and stories of U.S. Catholic communities dealing with climate change or environmental issues, and doing something about it, what we call "caring for creation." Armando MultiMedia worked with our budget, helped narrow down the interviewees, scheduled all the trips and interviews and tech to make it happen, and in the end beautifully edited and delivered six high quality videos with clear and compelling story lines. If you need someone to help tell your organization's story, I highly recommend Armando MultiMedia.
Elena Gaona
Communications Director
Catholic Climate Covenant
Armando’s journalism work with NPR, WAMU, WUSA9, Huffpost, Telemundo, Univision and other major outlets has been recognized by organizations such as CARECEN, the American Immigration Lawyers Association, El Tiempo Latino Hispanic Power 100 and the National Association of Hispanic Journalists for the impact of his multicultural coverage of the Washington DC region.
HuffPost (Xmas in World’s Most Dangerous Hood)
https://www.huffpost.com/entry/honduras-gang-violence-teenagers_n_585d6274e4b0d9a59458288d
NPR (2 Sisters Desperate Flight From Gang Violence)
https://www.wnyc.org/story/in-a-nation-in-the-grip-of-gangs-two-sisters-make-a-bid-for-safety
Here and Now/WBUR-NPR (Journalists Train for Deadly Situations)
https://www.wbur.org/hereandnow/2016/05/24/journalists-train
WAMU/NPR (Mexican Women Lifeline for Maryland Crab Industry)
https://wamu.org/story/17/09/08/mexican-women-are-a-lifeline-for-marylands-crab-industry/
SPANISH
Emmy Awarded: Rainbow Revolutionaries Face Death or Exile- Telemundo
https://www.youtube.com/watch?
v=3wMRS84ObfM&list=PLBQ3IVLssSRke8hLh4Rm_ZfCb0DLCzhiV&index=25
Emmy Awarded: Portraiture Art and Racism- Invisible/Telemundo
Washingtonian Magazine-
Fire in Mount Pleasant? Armando Trull is at a convenience store interviewing displaced residents. Sidewalks icy? Trull will tweet a picture of his ice cleats and encourage you to wear some, too. But the radio reporter’s best work comes when he turns off the police scanner and dives deep into issues that affect Washington’s ever-larger Latino population, such as his reports on children who came here unaccompanied from Central America or the horrific gang violence in El Salvador that helped encourage them to leave.
Profile Washington Post- Mouth of the Morning
Profile El Tiempo Latino/Washington Post
Armando Multimedia
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